Email marketing is not dead

Truth be know, email marketing is still consider to be a more valuable tool than having a website.  Sadly though, many people skip over this important tool or don’t use it properly.  Many even say email is more important than social media!

No, email marketing is not dead and it’s still a great way to build loyalty, trust and brand awareness.

To help on this here are a few books we recommend.

Email Persuasion by Ian Brodie
Email Marketing for Dummies by John Arnold
Brilliant Email by Email Marketing for Dummies
Declutter Your Inbox by S.J. Scott
Email Marketing Rules by Chad S. White
Breakthrough Advertising by Eugene Schwartz

Domain Name Tips

Choosing your domain name is important. Before you buy a new domain name you should do your homework.  Here are a few quick pointers to help out.

– Research, research, research – Find similar sites or competitors and see their names. You can start by using Compete.com.

– See if there is a domain name that was already used but is available for you to buy.  If the domain is popular enough or has the best key words it may help people find you faster.

– Make sure you domain name is easy to remember.  Don’t use odd spellings or have a dash or hyphen. –

– Stay away from slang terms that may end up being meaningless in 10 years.

– Try to get a short domain name if possible.  It is faster to type and remember.

– Stick with the .com if at all possible.  It is most common and what most folks will type first.

 

– Stray away from domain names that sound too much like someone else.

– Stay away form using numbers. It is confusing to know whether to type it out or use the digit.

– See if your desired domain name is available on social media?  It is always better to use the same domain in various places online.

Market You

Tell the world about…YOU!

As a business you need to have an effective online presence so your customers who search for your services or products online can find you and then do business with you.

We can help! We have worked with internet marketers like search engines, social media outlets, shopping comparison sites and more for years. Our expertise in Internet marketing and setting strategy is based on our personal experience.

Internet marketing means marketing your business online. It may be via client review portals, discussion forums, social media, etc. You can determine a lot from an SEO analysis of your current website. From there you can optimize it. We can help you see if your website is optimized for reaching the first page of popular search engines on your target product or service keywords.

We work to have your marketing strategy with an eye to make the maximum ROI (Return on Investment). The content of your website is very important.

Quality Links to your Website

It is important that you get quality links to your website, but it is also important that you don’t try to spam search engine robots.  Aside from hiring Calebweb.com to help maximize how any search engines views you, here are a couple things that you can do too.

  1.  Write articles for other blogs or websites. This will not only increase links back to you for search engine purposes but it will allow more people to find you.
  2. Reply to comments and make post on Message boards or in forums.

On both of the above suggestions make sure you are genuinely helping others or providing quality information that in the long run leads back to you.

Importance of Instagram

Social media is important for any business in today’s world and Instagram continues to be one of the most effective forms of social media marketing. Not only are there over 500 million active users per month but it is so easy to snap a photo and post.

Here is why we feel Instagram is so important to businesses, especially those in smaller towns like those in Pickaway County.

Post and run

1) Well, simply put, Instagram is SO EASY to make a post right from your mobile device. Just open the app, take a photo, and post. Once you get more comfortable start to put hashtags on your keywords too. The best part is the post can literally be made in seconds!

Taking a photo is easy

2) Sometimes it may seem difficult to come up with content to promote your business. With Instagram you just point, shoot and post.

Introduce your business

3) You may be surprised how many people don’t even know you are “in town” or they never took the time to stop. With social media post it allows you to introduce your business in a quick easy way that will allow them to see more of what you are about. Your products, services, you and anything else that helps to to introduce your brand to the community.

Tell them where you are

4) With Instagram and Foursquare joining their databases together this will help people see where your location is. As they browse their Instagram feed they not only can find you but where you are.

Gain followers

5)  Since links are not allowed on Instagram most followers never really feel they are getting “SPAM” from your business account. Likewise, if you want people to “follow” you make sure you upload interesting photos of your product or service.

Without a doubt Instagram is probably one of the simplest ways of sharing and marketing your business. From the busy owner to employees. It helps build your brand, tell others about you and increase your online presence. Set up an Instagram account today or if you need help please feel free to contact us here at Calebweb.com and we can help.

We can help you with the online jungle.

Yes, the online world is a jungle and that jungle changes VERY fast.  Why not get a local small business to help you with that jungle?  We can help optimize your website, redesign it (which many times is needed) and we can help you market it.

We can help you!
–> Responsive and mobile design
–> Design face lifting
–> Theme / template set up
–> Marketing – SEO, SMM, SEM etc..
–> Website maintenance (hourly or fixed cost on a monthly basis)

Contact us today to help you with the online jungle.

Are they searching for you online?

You better believe it!  Now more than ever people are turning to the internet to find what they are looking for.   In today’s world it is vitally important for any business to be online.  Why should you be online?

  • To have an online presence.  Yes, even brick and mortar stores need to be online.  When people search for what you have they will see Amazon or other giants and many times not even realize you are there or what you have.
  • It is a great way to advertise your business.  Not to mention having a website is a lot less than other forms of advertising.
  • Because it is a great way to be open 24 hours a day, 7 days a week.  It even adds to your level of customer service because customers can find out more about you.
  • Our guess is your competition is probably online. So if you want to stay competitive you better make the jump.  If they are not online, then you can get an advantage by being there.
  • Don’t you want to reach more customers?  Having a website can not online help you reach customers further away, but it can help you service those within your area.  It has actually become vital to surviving!

Make a Difference…Advertise

Quick ways to market your online or brick and mortar business:

  1.  Make sure you have a website!  It is hard to believe there are still so many businesses out there without a website!  It is one of the least expensive ways to market your business 24/7.
  2. The second thing to do is make sure you don’t build your website on one of the “free” website pages.  It seriously just does not display a professional image.
  3. Once you have a website you still need to tell others!  Most brick and mortar businesses wouldn’t think twice about finding the best way to market their business but sadly many miss the boat by first.  Being on the internet is the same thing…you must advertise if you want to survive.
  4. Social media changes very fast.  Keep up with the latest craze or you can let us help you.  Either way it is important to be where your customers are.

There are many different ways to advertise on the internet.  You can weed through the jungle by yourself or utilize the expertise of a company like Calebweb.com.  We specialize in checking out your current online ranking and then working to increase your traffic, which in turn will increase revenue and profits.  We also strive to keep up with the latest social media trends so you don’t have to.

Contact us today to help you with your website or social media campaigns.

 

Tell the world about…YOU!

As a business you need to have an effective online presence so your customers who search for your services or products online can find you and then do business with you.

We can help!  We have worked with internet marketers like Google, Facebook and various shopping comparison sites for years.  Our expertise in Internet marketing and setting strategy is based on our personal experience.

Internet marketing means marketing your business online. It may be via client review portals, discussion forums, social media, etc. We can determine a lot from an SEO analysis of your current website. From there we can optimize it and help search engines and customers find you. We can help your website become optimized to reach top pages of popular search engines on your target product or service keywords.

We work to make your online marketing strategy have the maximum ROI (Return on Investment). The content of your website is very important and the best place to start.

Contact us today to get your site designed with the best search engine optimization.