Truth be know, email marketing is still consider to be a more valuable tool than having a website. Sadly though, many people skip over this important tool or don’t use it properly. Many even say email is more important than social media!
No, email marketing is not dead and it’s still a great way to build loyalty, trust and brand awareness.
To help on this here are a few books we recommend.
Email Persuasion by Ian Brodie
Email Marketing for Dummies by John Arnold
Brilliant Email by Email Marketing for Dummies
Declutter Your Inbox by S.J. Scott
Email Marketing Rules by Chad S. White
Breakthrough Advertising by Eugene Schwartz